A few things you have to have for effective marketing certainly are a phone/phone number dedicated solely to your organization (with a business greeting) and business cards printed for distributing to current and potential customers. Do this because having a separate business phone and business cards helps to spot your company as a legitimate and professional lawn care business in the minds of your clients. I would recommend Vistaprint for your organization cards because they have simple to use software and are extremely affordable.
Marketing and advertising is what separates the successes from the failures. The target to keep in mind in your entire advertising and marketing is that projecting and maintaining an expert image is key. You are able to do the very best work around, if a company doesn't project an image that reflects that, you will continually struggle to locate customers and work. You can find four main outlets for advertising your lawn care business that may yield decent returns on your investment.
1) Website - There's nothing that may enable you to get more calls when compared to a professional looking and informative website. It is a larger cost of both time and money in advance, but produces yields that outperform any other advertising method. Once done, an internet site will require just occasional updating of pictures and copy. A good website is input the lawn care industry for many reasons. To begin with, few lawn care, pressure washing, irrigation installation, and landscape lighting companies have websites and those that do usually have pretty amateur or sloppy sites.
This implies that there's less competition online and it is easy to position your internet site quite high browsing ratings and on Google business listings in a comparatively short time frame when utilizing proper SEO techniques. More folks than ever are getting online to locate services as a result of how easy and quick it's to accomplish and you ought to be benefiting from that. As an added bonus for having an internet site, you will receive a most of the calls from people that own second homes in your town or that are out of town and forgot to produce arrangements due to their lawn care. This type of person the best customers because
1)They aren't there to complain about ANYTHING and
2) they are usually willing to pay higher prices due to their need to get it done.
Additionally, it lets your web visitors contact you via email or contact form on your website so that you can begin to create a contact list to send out special offers or quick communication together with your clients which can save you hours of time and energy over the life span of your business.
2) Word of Mouth - This could seem simple or trivial, but you would be surprised how many individuals do not use this process to getting their business name and reputation on the market to the extent that maybe it's used. This method is not really effective until you have a few customers, but when you do be sure to ASK them to recommend your organization to potential new customers. Be direct about any of it and even offer to contact anyone whose name they provide you. Don't be overly aggressive about any of it to the stage of being annoying, but being assertive and respectful and you will discover that is a great way to have new customers. One of the finest rewards of person to person advertising is that you will sometimes get multiple customers in one area. This really is very beneficial because close together homes require less travel time and equate to higher earnings per hour. On top of that, this process of advertising doesn't set you back a dollar!
3) Yellowpages Ads - This is the old school way of getting the name on the market, but it's still effective, especially with the older crowd who hasn't gone online yet. Make sure you keep in touch with an agent and request deals such as a two for just one price where you are able to advertise under both landscaping and lawn care or even a little freebie thrown in somewhere such as a free pressure washing ad or text ad HOW TO ADVERTISE LAWN CARE BUSINESS. Most of these companies are hurting for business with the rise of the Internet so use that to your advantage. The main problem with Yellowpage ads is that each company in your town has one, so make sure that yours stands out. Pay a little more money for a somewhat larger ad together with your website, phone number, services, and anything that sets you apart or be noticeable and it will probably pay big dividends. Ensure that it's informative, to the stage, and so it lets people know very well what they are getting the moment they see it. These ads can get somewhat pricey, particularly if you come in a big city since pricing is founded on distribution, but in most cases may be worth the investment if you're looking to grow.
4) Direct Distribution - Direct distribution is extremely popular, but has absolutely terrible returns on your own time and effort in most cases with a dismal 1-3% conversion rate. Which means that only 1-3 of each and every 100 fliers you attach to mailboxes will receive a callback. I have discovered that it's worthwhile to achieve this only in areas where you have a client to ensure that that in your copy you can say something over the lines of "(company name) is currently doing work for customers in your neighborhood and wish to offer our professional services for you as well. We offer (list services offered) and then put your phone number and website in bold in the bottom and I like to provide a "10% discount in the event that you call before ___ date" as a call to action." Placing anything into a mailbox is illegal and I highly recommend against it. In order to get around this obtain a large pack of rubber bands and an opening punch, punch holes in a large part of your flier, staple your organization card to the trunk, and loop the rubber band round the mailbox flag.
Your fliers should be postcard sized, look clean and neat, and be evenly cut. (a paper cutter might be a good investment in the event that you are going to do your own cutting). You can either print them yourself of keep these things professionally done.